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In: Accounting

Firms often involve themselves in projects that do not result directly in profits. For example, Apple,...

Firms often involve themselves in projects that do not result directly in profits. For example,
Apple, which we featured in the chapter introduction, donated $50 million to Stanford
University hospitals and another $50 million to the African aid organization (Product) RED, a
charity fighting against AIDS, tuberculosis, and malaria. Do these projects contradict the goal of
maximization of shareholder wealth? Why or why not?

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