Question

Order winning and qualifiers is criteria organizations can adopt to be competitive in the market space. With reference to higher education, local or international, show how the concept has been utilized

Answer 1

Order winning are the firms or organization who has showcased extreme quality on their products and services, reliability , turn around time for delivery and cusotmer satisfaction at the higher end. Thus they are the existing or potential industrial leaders who can be considered as the market leaders. At the same time order winners are those who meet the eligible criteria of customers in terms of quality of products or services, customer engagement but at the same point of time they haven't achieved much market share for their services. Considering an example of e commerce which is currently considered to be the fastest growing industry , Amazon is the pioneer or the order winner of the same. Around 50% of the global e commerce industry is ruling by Amazon. But e commerce companies like Snap deal, e bay are also order winners where customers consider that to be as second or or on the top of the selection. The major difference between Amazon and other e commerce companies like Snapdeal , E bay are that product availability, lead time issues and customer satisfaction.