why should brands be built by going up both aides of the brand resonance pyramid? hive...

why should brands be built by going up both aides of the brand resonance pyramid? hive an examples .which brabd fewlings ate experiential and immediate and which are provate and enduring?

Expert Solution

Mostly brands are introduced in market by realising the need of customers. The brand which consider the need of the customer will successive in market. For achieving better position of our brand we need to look up the aids given in brand resonance pyramid. For achieving a goal resonance .brand should requires salient feature, specification, judgement, imaginery and feelings to the customer. For example: shoes are developed all over the world, but we know the brands like Nike, puma, addidas, woodland are most popular in the world. This is because these brands look up the pieces of things to reach a resonance point over customer. Brand feeling is the attachment or emotional relationship of customer towards brand. There are thousands of brands selling same item in the market, to compete among these brand feeling is important such as : 1.the happiness that can give by manufacturer to the customer. 2.trust development. 3.availablity of product. 4.quality of the product. 5.price of the product. These factors can develope emotion bond between customers and brand

Rahul Sunny answered 2 years ago

Should VL and VC be equal at resonance frequency? Why or why not?

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