You are consulting with a company who is interested in
purchasing a marketing plan from you. Currently, their main product
has a sales price of $30 per unit, variable cost of $12 per unit
and total fixed costs associated with this produce of $55,000. Last
year they sold 18,000 units. In your plan, you recommend that they
lower the sales price to $28 and your plan costs $9,500 annually.
You estimate that their sales should increase to 21,000 units if...