Question

‘In the context of Postmodernity, the focus of brand management has evolved from managing the ‘Thing’ (a product/service) to managing the sociocultural ‘Link’ (with a product/service). Critically assess the validity of this statement.

Answer 1

In this century going the context of postmodernity ,the relevance of branding and brand maintainance and managing is an importent one in the corporate level for each product and services..Not only need to maintainance and growth of this brand to a particular product or service but also need to connect this brand to each sociocultural way.
But the revelance of this above concept is not maintain nowadays because of the globalisation and the emergence of MNC and vast inflow and outflow of goods and services lead to reduction in the managing of the sociocultural linkage with these goods and service.
From the point of view globalisation impact major reason for this issue and also the MNC based companies formation and the consumers favourable attitude to the foreign goods etc lead to this issue in the current years. The negative attitude towards the domestic and small scale goods is another's major reason for this