In: Accounting
Feather Friends, Inc., distributes a high-quality wooden birdhouse that sells for $80 per unit. Variable expenses are $40.00 per unit, and fixed expenses total $180,000 per year. Its operating results for last year were as follows:
Sales | $ | 2,160,000 |
Variable expenses | 1,080,000 | |
Contribution margin | 1,080,000 | |
Fixed expenses | 180,000 | |
Net operating income | $ | 900,000 |
Required:
Answer each question independently based on the original data:
5. The sales manager is convinced that a 13% reduction in the selling price, combined with a $72,000 increase in advertising, would increase this year's unit sales by 25%.
a. If the sales manager is right, what would be this year's net operating income if his ideas are implemented? (Do not round intermediate calculations.)
b. Do you recommend implementing the sales manager's suggestions?
6. The president does not want to change the selling price. Instead, he wants to increase the sales commission by $1.90 per unit. He thinks that this move, combined with some increase in advertising, would increase this year's sales by 25%. How much could the president increase this year's advertising expense and still earn the same $900,000 net operating income as last year? (Do not round intermediate calculations.)
Answer:-Current sales units =Sales value/Selling price per unit
=$2160000/$80 per unit =27000units
New selling price =$80 per unit –($80 per unit*13%)
=$80 per unit- $10.40 per unit =$69.60 per unit
New increase sales units =27000 units+(27000 units*25%)
=33750 units
Operating income | ||
Sales | 33750 unit*$69.60 per unit | 2349000 |
Less:- Variable cost | 33750 unit*$40 per unit | 1350000 |
Contribution | 999000 | |
Less:- Fixed costs | 180000 | |
Less:-Advertising expense | 72000 | |
Net operating income | 747000 |
a)-If sales manager ideas is implemented new operating income will be $ $747000.
b)-The sales manager suggestion should not implemented because net operating income is decreased from $153000(ie-$900000-$747000).
6)- In this option the sales managercan increase advertising expenses upto $205875 to earn same net operating income $900000 compare to last year.
Operating income | ||
Sales | 33750 unit*$80 per unit | 2700000 |
Less:- Variable cost | 33750 unit*$40 per unit | 1350000 |
Contribution | 1350000 | |
Less:- Fixed costs | 180000 | |
Less:-Commission expense | 33750 unit*$1.90 per unit | 64125 |
Less:-Advertising expense | (Balancing figure) | 205875 |
Net operating income | (Same as last year) | 900000 |