Question

Describe Apple's past and current financial performance (sales, profit, market share) as well as corporate social responsibility endeavors.

Answer 1

Apple 's revenue is on steady rise in the past couple of year. At times, it was a double digit revenue growth where it increased more than 15% on YoY basis thereby delivering a superior performance. In the immidiate past year revenue has declined by 2% primarily driven by lower iphone sales partially offset by increase in sales of wearable devices and home accessories.

Operating profit is down significantly in the immmidiate past financial year by circa 10%. Drop in operating profit is driven by lower revenue mainly from iphone and higher spend in building R&D capabilities, significant increase in litigation and settlement costs across different segments.

Apple has got minotiry share in global smartphone market, personal computers and tablets. The company face steep competition from other local companies which has an edge in terms of techincal specifications, marketing, distribution logistics, after sales service etc. Besides this, company also face tough battle from competitors who imitate its product or services within their products or collabrate with others who have superior technical capabilities.

Ever since new CEO joined office, the focus on corporate social responsibilty has increased to greater extent. Apple supports many local and international some of which are outline below:

1) Global volunteer program - Employees are encourage to choose projects in their local communities and more than $100m was donated to organisation around the world. The company helped victims of Hurricane Maria and donated $2million for their upliftment.

2) Education and empowring workers - Apple supports education program to over 3 million people in vertical line up of their business.

3) Health and safety initiatives - The company has launched group of health clinics called AC wellness for employees and their associate family.