Question

Explain the work of database management system in Mass Communication sector.

(NOTE:- Need an elaborated and lengthy answer)

Answer 1

Communication and Mass Media databases contains databases in the communication and studies related to mass media.It includes common seaches related to recent trends and Mass media articles index

A Mass Communication Sectors required a media data base.It is a structured directory where the contact information of important people(eg journalist,influencer) of the sector are stored.This helps the mass communications experts and professionals to search and find the right people to reach out when seeking for a media coverage.

For journalism a media database is created where it will be easy to search for a journalist by providing keywords.WE can search about a journalist based on their content of writing,the region they stays ,type of media they use like radio,television etc.It must also contain the contact information(email,phone number,address,social media account ,his/her webpage,blogs etc)of the journalist.There must be a team of experts those who will constantly update ,reviews ands adds contact to the database.This will help us to stay on the top of every media coverage.One of the important role of media data base is that we can get to know or discover new influencers well by accessing their published articles and social posts.We will be able to get the right information about the right person for a media coverage.By doing so our performance in the mass media field can be increased.

There are online databases related to mass media provides access to journals related in the field of Sciences,Humanities,Social Sciences etc. where people can go and read these types of magazines and submit their paper if they want.We can use special tools in databases to calculate ratings,patterns trend of the papers which will help us to publish a quality topic.

We can use Artificial Intelligence to find out frequent access patterns which will give us an insight of what people are liking these days so that we can write blogs related to those topics and can attract people to our writing,news,photography and other media technology.This will help us to impart and exchange information to the mass.