Question

In: Accounting

What is the core value of Marketing?

What is the core value of Marketing?

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Expert Solution

CORE VALUE OF MARKETING

- WHAT IS MARKETING

Marketing refers to the activities or techniques used by the company's and porducers to promote the buying and selling of goods /services. It is otherwise refers to, the act of promoting the selling of goods and services, including advertisements & market research. It is a process of identifying , forecasting and satisfying the needs and wants of of customer's.

- WHAT IS MARKETING CORE VALUES

The core value of marketing lies on , marketing as the social & managerial process by which individuals obtained what they needs & desires through creating , offering and exchanging the products& services of value with others. The vital part of such core values of marketing is that , you can do fairly by doing good.

Core values are essentially refers the behaviors. Such behaviors should be present in the company, and must be held accountable. It also refers to the good company culture, which is essential to achieve predictability & consistency in actions. Most important core values of marketing can be listed as :

  1. Curiosity
  2. Courage
  3. Stability/ persistence
  4. Cooperation/ team work
  5. Growth and learning
  6. Creativity
  7. Passionate and determined
  8. Humble

Without the presence of such core values, the marketing process will be difficult for the company. The core concept marketing process can be expressed in a chart as :

[DEMANDS / WANTS] - [GOODS / SERVICES] - [VALUE / COST / SATISFACTION] - [RELATIONSHIP] - [MARKET] - [MARKETING]

The above listed items are the core concept of marketing. Value is the usefulness& importance of products in minds of customers.


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