In: Operations Management
Below things must be considered when making a business case in support of corporate responsibility:
1. Organization recognition: Through effective CSR initiatives, an organization gets recognised and becomes popular among it's competitors and peers. Hence an organization must always be involved in such initiatives.
2. Customer trust: The trust level of the customers also increases due to such CSR initiatives of the organization which is a big gain for the organization.
3. Increase in share price: Due to such CSR initiatives by the organization, a goodwill image is created in the minds of shareholders and due to such image, the share price of the company increases and people start investing more in the company.
4. Give back to economy: It is important for a company to give back to the people and economy as well. All the wealth which has been created by the organization is due to utilization of resources and hence it is responsibility of the company to give back to the society as well.