In: Operations Management
Answer a:
Four strategic groups in the railway service industry are International rail services, National trains, and Regional rail and Cargo trains. These strategic groups do not compete with each other directly as their scope of operation varies widely from one another and it is on the basis of the size of their businesses. Moreover, the kind of customers and the services that they deliver to the customer also restrict them from competing directly with each other. International rail services are offered by firms who own large and luxurious trains that travel to just about anywhere in the continent. Companies in this segment typically have revenues in excess of $1 billion. National trains have revenues between $100 million and $1 billion and travel domestically only. Regional rail companies have smaller trains with revenues below $100 million. Cargo trains do not carry commercial passengers. They specialise in the transportation of goods.
Answer b:
Two barriers in the case that could act as obstruction to keep away new entrants from entering and reducing the profits of the established firms are convincing business plan and conducive economic conditions to the business.
Answer c:
1. Convincing business plan helps the company in generating funds from the financial institutions which can help them in establishing their business and enforce competition upon the existing firms.
2. Conducive economic conditions for the business build up the confidence of the business to invest in the new market opportunities.
Answer d:
Two supplier groups in the industry are the manufacturers of trains Zanzi and Taraget and fuel suppliers. Both of them have high bargaining power over the rail companies. Manufacturers of trains Zanzi and Taraget dominate the market and are having higher bargaining power over the railway companies’ by virtue of their specialised position. Fuel is the basic need of all of the rail companies which they require to run their trains. Because of this reason they possess higher bargaining power over the rail companies.
Answer e:
Buyers in the industry are very sensitive to the changes in the price. With the rising cost of running the trains to the rail companies, they are bound to increase the prices. However, as soon as the price of the rail companies escalates, customer will shift to the substitutes for enjoying the lower cost services that are being provided by buses and auto travel and communication technology that helps the business travellers to conduct meeting from their remote places without being required to travel.