Question

This is a digital Marketing concept, which I don't understand

Q21. Lauren's design team is working on building a new sequence of landing pages for an upcoming digital ad campaign. As she walks by their desks, she notices the designers are doing their work with huge desktop monitors. This sight causes her to remember three very important words from her brilliant digital marketing professor. What did she tell her design team?

Q23. Quick! Kendra's boss is standing in her office asking for the ROI on that Instagram campaign she finished last week. She knows she spent $200 on the campaign, and there's an email from the sales department open on her computer that says they've sold $500 worth of product as a result. She does the math in her head. What number does she give her boss?

Answer 1

21

Whenever the design teams work in developing marketing collateral, they tend to work on large screens. This helps them in creating high resolution and good quality images. However, in doing so, they often forget that the target audiences may not have such high resolution. This results in compatibility issue and other complications during the campaign. It is important for the landing page to be scalable and be impactful not only on the large displays but also in the smaller displays.

Lauren likely told his team to keep the landing page scalable so that the page displays correctly on different resolutions, browsers and operating systems.

22

Return on investment has a simple formula of profit by cost. In this case the profit earned in the campaign is 500-200 = 300. We assume that other costs and revenues are taken care of. Then the profit is 300. The cost is 200. Thus the return on investment is 300/200 = 1.5 or 150%