Question

When you make purchases are you guilty of using Confirmation Bias? Are you loyal to a fault to a brand that even if bad news comes out about the company you still hang with them?

Answer 1

A form of cognitive bias that contributes to weak decision-making is confirmation bias. When we look at a case, it always blinds us. In other words, it stops people from critically looking at a situation in order to make a decision.

For starters, confirmation bias is widely found at voting time, where individuals from all walks of life are in favour of a political party or a person they believe is fit to succeed. They will pull out all the good things they have about the group or person when they are asked why they like a certain group like ABC. The main reason they bring out the data is that they trust in the party and the job that the party plans to do somewhere along the road.

It's simpler than ever for clients to express their thoughts online, and what they think about you afterwards will decide the way you react to dissatisfied clients. Anything was meant to happen but didn't. Both grievances are equally thematic. A product is not working, a repair worker is not turning up as expected, an assumption has not been fulfilled. Your customer was, in any case, inconvenient or bad. By the time the matter is serious enough for the client to call you, they are undoubtedly irritated.

It will actually backfire and make the consumer even more angry if you react to an irritated consumer by quickly attempting to get to a solution. The consumer is put in a highly emotional state by being upset or frustrated with a business or product, so the first thing you can try to do is get them into a more friendly frame of mind.

Your repeat sales would be significantly impacted by turning dissatisfied consumers into loyal customers. All knows that difficulties exist, that products often malfunction and sometimes service companies crash. It's how you cope for the pain that makes the difference. The way you make it right, you differentiate yourself from your rivals. When they know you'll fix whatever question that happens, consumers will return back to your brand over and over again.