Question

Walt Disney company's corporate strategic priorities are (1) creativity and innovation (2) application of technologies and (3) global expansion. How does Disney seek business opportunities in a foreign land that has a widely vary taste of different cultures and still preserve its fundamental message?

Answer 1

Company can use analyze of culture of country where it has opportunity and provide the products and services according to that.Company also uses its global brand as common strategy to achieve the opportunity. People from whatever the culture may see the Disney as big and good entertainment brand.Disney uses the technology like social media to market its product and services to different different culture of people.With the abundance of digital platforms, it is no longer possible for Disney to follow different brand strategies in different countries. it is being forced to adopt a more unified marketing approach.Disney has a tremendous opportunity to expand overseas by launching more channels in new markets and expanding its stake in joint ventures formed with local media networks. Disney with emerging use of technology can produce web series like netflix, amazon prime, hulu and provide the entertainment content to different different culture of people from different parts of the world and maintain its fundamental message of being world's leading producers and providers of entertainment and information.