Question

Guided Response:

1. Identify a specific country to analyze your brand's entry into

First identify the countries your mentor marketer does business in. Or did. Check out the corporate website. Or the latest annual report.

Then search your brand in business periodicals such as Forbes in conjunction with country names or terms like “foreign” or “international.” See which markets have been written about and select one.

2. Research your chosen market to answer these questions:

When did your mentor marketer enter this foreign market?

What specific challenges did entering this market present? (e.g., cultural norms, language barriers, local competition, government regulations, economic conditions, etc.). Identify at least three.

What changes were made to the marketing formula in entering this market? What other changes were needed? Cite at least three examples, linking each one to a marketing "p." You can repeat "Ps" more than once.

How successful was the entry into this market? Is the brand still in the market?

3. Identify and create proper APA citations for 3+ different sources.

Try to explore different types of sources (periodicals, videos, annual report, etc.). Tap the Forbes archive and other Ashford University resources as needed.

As you will be creating a podcast, in-line citations are not required, but you will need to document your sources.

4. Script (or at least outline) for your podcast.

Be sure to introduce yourself and identify your mentor marketer and the relevant market before answering the questions above.

Answer 1

Walmart is the company and India is the market with an eye to capture the Indian market.

India is second most populated country after the Republic of China and considering the huge market that India offers Walmart has decided to give extra attention to the Indian market. Walmart is one of the leading retail chain in all across the globe. However, yet the company has not made significant headway in the Indian market. Conservative economic policies and political issues of India have made it difficult for the company make significant inroad in the market. Thus, economic policies of India along with conservative society and culture all pose significant challenges to Walmart (Bhandari 2017). It is with an efficient strategy that the company has to face these challenges to successfully enter the Indian market. In order to make significant impact upon entering the market in India, the company has decided to lower the prices of its products and thus, penetration pricing strategy has been used to attract the buyers in the country. The entrance is still in its early stage however the initial results of the company is not very positive as the country is still struggling to provide the free economic market for a global company like Walmart to take full advantage of the open market in the country (Gopalakrishna, Subramanian & Fleischmann2016). Number of restrictions are still there in the economic scene in the country that has not helped Walmart to completely unleash its capital power and capture the market. The company is still in the market and expects to grow its operations in the future however, the political establishment has still not been able to provide the free market place for global retail giants to take full advantage of the huge market in the country (Singh & Kaur 2016).

References:

Bhandari, N. C. (2017). WALMART-BHARTI JOINT VENTURE: FORMATION, BREAKUP, & STRATEGIES. Academy of Strategic Management Journal, 16(1).

Gopalakrishna, P., Subramanian, R., & Fleischmann, D. (2016). WALMART IN INDIA. Journal of the International Academy for Case Studies, 22(3).

Singh, B. J. R., & Kaur, M. P. (2016). Corporate social responsibility in India. International Journal of Higher Education Research & Development, 1(1).