Discuss the role of learning in attitude formation.

Expert Solution

Learning plays an important role in the process of attitude formation. Attitudes are formed through the learning processes as follows:

Classical Conditioning: This involves associating a neutral stimulus with a conditioned stimulus to elicit a conditioned response. For Example. A political campaign promotes their candidate by associating him with helping the poor and underprivileged.. This makes people form a positive attitude about the candidate.

Social Learning theory - In this, the person vicariously learns others behavior through observation when the other person is rewarded. For Example - A child watches a documentary where a animal conservationist is saving animals. This makes the child develop a compassionate attitude towards animals.

Operant conditioning - Here, learning through reinforcement happens. For Example - A sports team does not give up in a match in spite of them almost losing, and they end up winning the match. This gives them the reinforcement to develop the "never say die" attitude in the subsequent matches.

Hayet Jeridi answered 1 year ago

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