Which of the following is true of brand equity? Multiple Choice It is a tangible asset...

Which of the following is true of brand equity?

Multiple Choice

It is a tangible asset that adds value to a service.
It allows the seller to use undifferentiated marketing.
It enables the seller to hide product successes from its competition.
It is goodwill that results from a favorable impression.
It allows the seller to stop all promotional activities and redirect its funds to other areas of operation.

Expert Solution

Ans) the correct option is d) it is goodwill that results from a favorable impression.

Brand equity allows firms to earn high margins than it could without a name

Rahul Sunny answered 2 years ago

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