Question

what are the factors that impact the adoption of marketing and definition of markets in diverse healthcare organizations

Answer 1

#. The factors affecting adoption are :-

Trialability

Complexity

Relative advantage

Observability

Compatibility

Status incentives

- status incentives

degree to which one desires to be FIRST to have and use an innovation

- relative ADVANTAGE

degree to which an innovation is perceived as better than the thing it's replacing

> If people don't perceive the innovation as better than status quo, innovation won't spread at all

- compatibility

degree to which innovation is perceived as CONSISTENT with the existing values, past experiences, needs of potential adopters

> if adopters feel as though they have to become super different ppl to adopt the innovation, they will become super resistant to it

- complexity

degree to which innovation is perceived as DIFFICULT to understand or use

> more difficult process is, slower adoption process is

- trialability

degree to which innovation can be

> experimented with on a limited basis

> discarded without undue costs

can people "Try out" the innovation first, or do they have to commit to it all at once?

> if the latter, people will be way more cautious

- observability

> degree to which an innovation's results are visible and measurable

> if results aren't visible, the innovation will spread more slowly

#. Health Marketing involves creating, communicating, and delivering health information and interventions using customer-centered and science-based strategies to protect and promote the health of diverse populations.