In: Economics
You own a fast food restaurant and must decide on a pricing strategy for burgers and fries. Marginal production costs are constant at $1 for burgers and $0.50 for fries. The market you serve contains equal numbers of 3 types of consumers called “Average”, “Burger Buffs”, and “Fries Fiends”. Each consumer will purchase at most 1 of each food type. Their valuations of the two goods are listed in the following table.
Consumer Types | Burger | Fries | B+F bundle deal |
---|---|---|---|
Average |
5.55 | 8 | 13.33 |
Burger Buff | 12 | 3 | 15 |
Fries Friends | 3 | 11 | 14 |
What are the optimal mixed bundle prices if you allow consumers to buy the meal or to buy a burger or fries separately
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