In: Accounting
Segment analysis for a service company
Charles Schwab Corporation (SCHW) is one of the more innovative brokerage and financial service companies in the United States. The company recently provided information about its major business segments as follows (in millions):
Investor Services |
Advisor Services |
|||
Revenues | $5,411 | $2,067 | ||
Operating income | 2,031 | 962 | ||
Depreciation | 180 | 54 |
a. The investor services/advisor services segment serves the retail customer, you and me. These are the brokerage, Internet, and mutual fund services used by individual Investors. The investor services/advisor services segment includes the same services provided for financial institutions, such as banks, mutual fund managers, insurance companies, and pension plan administrators.
b. Indicate whether the following costs are a “Variable Cost” or a “Fixed Cost” in the “Investor Services” segment.
1. Commissions to brokers variable
cost/fixed cost
2. Fees paid to exchanges for executing
trades variable cost/fixed
cost
3. Depreciation on brokerage
offices variable cost/fixed
cost
4. Transaction fees incurred by Schwab mutual funds to purchase and
sell shares variable cost/fixed
cost
5. Property taxes on brokerage
offices variable cost/fixed
cost
6. Depreciation on brokerage office equipment, such as computers
and computer networks variable cost/fixed
cost
7. Advertising variable cost/fixed
cost
c. Estimate the contribution margin for each segment, assuming depreciation represents the majority of fixed costs.
Investor Services (in millions) |
Advisor Services (in millions) |
|
Estimated contribution margin | ______ | ______ |
d. If Schwab decided to sell its “Advisor Services” accounts to another company, estimate how much operating income would decline under the following assumptions.
Assume the fixed costs that serve Advisor investors would not be
sold but would be used by the other sector: ______ million
Assume the fixed assets were “sold”: _______ million