Question

How well will you need to be familiar with the four key concepts of the below topics? Why? ( This question is from PR & ethical issues of an organization)

1.Transparency 2. Conflict of interest 3.Misrepresentation 4.  Disclosure

Answer 1

Exercising ethical public relation in an organization is a key step to build the business creditability and long term successful relations with the target audience. Ethical concerns is measuring and representing the PR success by implementing the PR efforts. Ethical Issues in the business can be very challenging sometimes so in order to solve this problem we must need to develop an understanding of various concepts such as Transparency, Conflict of Interest, Disclosure and Misinterpretation. These are the four key concepts of ethical issues which might affect the welfare of an organization.

Why is it important to know about Organization Ethical Issues

Organization Ethical issues summarize the values, principles, and business practices that guide the business conduct. These basic concepts help them to guide the employees regarding the minimum requirements expected of them. To follow all the business practices in an ethical way it is important for all employees to become familiar with this and apply these concepts in their daily performance of their job responsibility. Now lets us discuss the four key concepts and why it is important:

• Transparency: Transparency is an attribute of an organization that is revealed by the behaviors of employees, organization leaders and stakeholders. Transparency at the workplace creates a health relationship and building strong relationship involves open communication, honesty at work, regular feedback etc. It is essential to have an ethical climate in an organization and it should be evident by having clear communication, practices, policies, meetings and other interactions.
  • It helps in boosting the employee engagement at work
  • It builds a transparent culture by making commitments with clients and employees.
  • It allows a honest feedback from employees and clients.
• Conflict of interest: It occurs when the person private interests interferes with the interest of the organization. It arises when an employee takes an action that is making him/her difficult to perform the company work effectively and efficiently. It also may arise when an employee or member of his/ her family getting improper personal benefits from the company through accessing the confidential information or due to his/her position in the company.
  • To avoid frauds, kickbacks and bribery.
  • It affects the company culture especially when senior management is not aware of the conflicts of Interest.
  • It helps the organization to identify inappropriate personal relationships, misrepresentation of qualification and other fraudulent activities taking place in an organization.
• Misrepresentation: It is a false statement of a material fact made by one party which affects the other party decision. If it is discovered then the contract can be declared void or depending upon the situation the other party may seek damages.
  • It helps to identify the false statement in the contract made between both the parties.
  • If misrepresentation is proven then the organization may end the contract or award the damages based on what is required suffering party into the position had it not entered into the contract.
• Disclosure: It means not to disclose confidential information of clients with third party at any stage because they give the honest feedback and they trust the organization with their private information. By disclosing the information would mean not valuing their trust. The value of confidentiality extends broadly across the entire profession.
  • It helps to respect people rights and dignity to privacy, determination and self determination
  • By maintaining confidentiality will always gain trust of the employees and clients.