In: Economics
Katie sells kickboards to people who like to exercise in swimming pools. Her firm, Katie’s Kickboard’s operates in a perfectly competitive market. At the moment the price of kickboards is $7. Her average variable cost is $6 and her average total cost (unit cost) is $8. Is she making a per unit profit or loss? In the short run should she continue to produce, shutdown, or exit the market and never produce kickboards again?
P = 7
AVC = 6
AC = 8
Profit = (P - AC)Q
since P < AC which means firm is making loss but the decision of shutdown and continue the production depends on price and AVC
Here P > AVC implies that firm is making operating profit so firm will continue to produce output