Question

Illustrate the cybersecurity concerns that may affect the businesses in the $1.5 million Click for
Vic campaign that was launched on 23 August 2020. Write a thorough description of the
descriptive and predictive data analysis importance in cybersecurity field. Cite your sources.
[6marks + 8marks + 1mark for Referencing Style = 15 marks]

Answer 1

The click for Vic campign was rolled out on digital and social media channels to encourage the public to buy local produce .The Click for Vic campaign centres around a website which collates what Premier Daniel Andrews called "a quality offering" of Victoria's best goods and produce.

Hackers and cyber scammers are taking advantage of the coronavirus disease pandemic by sending fraudulent email and messages that attempt to trick you into clicking on malicious links or opening attachments.they can hack your bank accounts.as shopping is online due to covid -19,the site must be secure as people will be paying online.

predictive analysis:

_{Predictive analytics is the use of data, statistical algorithms and machine learning techniques to identify the likelihood of future outcomes based on historical data.our goal to do predective analhysis is to analyse what has happened and to assess wehat is going to happen in future .companies are using predictive analysis to :}

• _{detect fraud}
• _{improve operations work}
• _{to reduce the risk}
• _{improve service and performance}
• _{to understand consumer behaviour}
• _{to enhance cyber security as to what worse can happen as in todays world everything is online,and during this covid 19 everyone wants to shop from home,so the retailer should ensure the safety of consumers.}

_{descriptive analysis:}

Descriptive analytics is a statistical method that is used to search and summarize historical data in order to identify patterns or meaning.The analytical method is meant to provide strategic insight into where learners, or a specific learner, may have needed more support. It can also help course designers improve the design of learning by providing insight into what went well and what did not go well on the course.

Descriptive analytics is sometimes said to provide information about happened. You might see, for example, an increase in socialmedia followers after a particular post.

The findings from descriptive analytics can quickly identify areas that require improvement - whether that be improving learner engagement or the effectiveness of course delivery.

advantages :

• Quickly and easily report on the Return on Investment (ROI)
• Identify gaps and performance issues early

Descriptive Analytics is focused solely on historical data.Predictive Analytics as then using this historical data to develop statistical models that will then forecast about future possibilities.

Descriptive analytics is  what is happened?

Predictive analytics is What could happen in the future?