In: Economics
The equilibrium price of a guidebook is $35 in the perfectly competitive guidebook industry. Our firm produces 10,000 guidebooks for an average total cost of $38, marginal cost of $30, and average variable cost of $30. Our firm should:
a. raise the price of guidebooks, because the firm is losing money
b. keep output the same, because the firm is producing at minimum average variable cost
c. produce more guidebooks, because MR is still greater than MC
d. shut down, because the firm is losing money
C. Produce more guidebooks, because MR is still greater than MC.
Reason- For firms under perfect competition , profit maximizing point is where P=MC and MR=P
At the present output level of 10000, MR>MC $35>$30. So if the firm will produce more profits will increase. Firm should not shut down because P>AVC. Firm is suffering loss because P<ATC at 10000 output level.