Why did Carlsberg choose the entry method they did in each country?

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Expert Solution

Carlsberg is the world's fourth largest brewery company has strong market position in Asian And European market.

In the countries where breweries are not there then Carlsberg does it business by having strong and dynamic partnership through license and duty free export.The company has more then five hundred brand of bears.

Thus Carlsberg chooses the Entry methods are : through export and that too duty free export around the world and also through licensing agreement.It has also formed joint venture in some of the countries.

It distribute it brands even through E-commerce sites, wholesalers,local distributors, strategic partners and subsidiaries.

The company has multi model level delivery Strategy making the company's product available more than 150 countries.

The company is also working closely with meta market players like non alcoholic beverages,and also with local players to gain insights hence formulate strong entry strategies.

company has a strong focus on the developing economy. So that they can earn better revenue.

Rahul Sunny answered 1 year ago

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