The accounting profession is rapidly transforming partially due
to productivity optimization available through newer technologies.
Today’s accountant is no longer burdened with task-oriented
projects. Instead, thanks to the shift in dynamic accounting
technology, accounting software programs are becoming more
automated and the role of the accountant is changing to that of a
business advisor. The role shift of the modern accountant to a
business advisor requires new skill-sets, including professional
skepticism, judgement, and critical thinking skills. These skills
will remain a high priority to accounting firms when looking at new
hires. While the profession is rapidly changing due to emerging
technologies, the need for these types of soft skills remains
constant.
So what top technologies are helping the shift into accounting
automation and creating new roles for accountants? Here are the top
ways we think technology is transforming the accounting
industry:
- Artificial Intelligence & Robotics –
Artificial intelligence and robotics is automating complex and
repetitive tasks and processes, with extreme accuracy, reducing
operating costs and increasing efficiency . These are some of the
emerging technologies supporting the transitional role of today’s
accountant into a more critical thinking role. However, the
Association of Chartered Certified Accountants (ACCA) and the
Institute of Management Accountants (IMA) states in their report,
Digital Darwinism: thriving in the face of technology
change: Although an agent intelligent enough to replicate
the human brain is not yet a reality, there are many examples that
can demonstrate limited ‘intelligence’, depending on how this is
defined. Intelligent behaviour can include: learning from
experience, determining what is important, handling complex
situations, understanding visual images, being creative or
imaginative, and other characteristics.
- Cloud Computing – Cloud
computing is a type of Internet-based
computing that provides shared computer processing
resources and data to computers and other devices on demand. This
allows accountants to perform accounting tasks from any location as
well as the ability to deliver financial information and reports
through the cloud. This opens up a new way for accountants to work
with their clients. Now, there is more time to engage with the
client and focus on business strategy instead of getting burdened
with detailed processes.
- Innovations in Tax Software – The tax software
of today has helped improve accuracy while reducing margins of
error – something businesses want to embrace in order to avoid tax
penalties and prevent issues with stake holders. Better tax
software also helps streamline audits by making them more efficient
and effective. Raymond Cheng, Council Member of HKICPA, states that
“An understanding of new accounting software and other business and
financial models will be necessary if practicing accountants are to
effectively conduct audits and discharge their responsibilities.
Continuing professional development and education in this area will
be necessary for auditors.”
- Mobile Accounting – Accountants are
increasingly dependent on their mobile devices to accesses data.
Mobile connectivity also bridges accountants and their clients.
Companies like Xero are helping to launch the mobile age of
accounting. Their mobile apps help accounting firms manage their
business while on-the-move. Firms can reconcile, send invoices, add
receipts and create expense claims from smartphones or tablets.
Bill Price writes in Accounting Today that, “Mobile accounting
could mean different things to different people and businesses, so
the first step in a successful rollout is defining what it means to
you and your company. For example, consider who the users will be
and what they will be using it for. Think about the different
functions you’d want your mobile accounting and financial solution
to cover.”
- Social Media – Social media has become an
essential tool for firms wanting to engage with their current and
potential clients while expanding their brand reach. Gary Boomer,
CPA/CITP, CEO of Boomer Consulting Inc. and Jim Bourke,
CPA/CITP/CFF, partner in charge of internal technology at
accounting firm WithumSmith+Brown, see social media as a tool that
will continue to evolve and provide accountants with a valuable
sales and marketing platform that can instantly connect firms to
current and potential clients. Most accounting firms understand the
importance of implementing traditional marketing into their overall
business development plans, but many firms may not realize the
power of integrating social media marketing into their long-term
marketing strategies. Social media should be a part of a firm’s
overall business development strategy and if done consistently,
will help amplify the effectiveness of all other marketing and
business development efforts.
Accountants will need to embrace the rapid advances in
accounting technology if they want to remain relevant in the
accounting industry. This includes staying up-to date with
technological trends, optimizing and adapting current accounting
software to meet the needs of their firm, and being open to
accepting and learning advancing technologies.