Question

What are some advantages and disadvantages to technological advances designed to facilitate buyer-seller communications?

Answer 1

Modern Technology

The modern communication technical advancements unite humans like never before. We are having the ability to reach many people who are in the corner of the earth by merely sitting in just one place.

Advantages of Technological Advancements to facilitate Buyer - Seller Communication

• This modern communication via phones and texts brings the buyer-seller even closer, so the trust and loyalty are built without putting in too many efforts.
• Nowadays, to run some of the businesses, its impossible without the timely communications as the time factor is very crucial. Like, the order and delivery of pizzas, etc.,
• Its importance is mainly in Service-oriented businesses where prompt communication is an important factor. In hospitals, the timely communication of the needed pieces of equipment for the welfare of the patients, etc., is of great significance.
• There is a chance for the buyer to ask and clarify any doubts arising while using the products with the seller via 24/7 online customer support is one of the main advantages.
• Then comes the broadcasting technology which is very helpful for the people through which it communicates to a larger society at once in a particular time.

Disadvantages of Technological Advancements to facilitate Buyer - Seller Communication

Even though there are many advantages of using technologies nowadays, there are some of the disadvantages also. They are,

• The telephones and text messages lead to a depersonalization of a buyer-seller relationship and direct face to face contact and connection is eradicated.
• There are lots of employees who are appointed for making customer support online is misusing the company's phone, internet,etc., Because of that, there arises a gap between the company and the buyer.
• The investment and maintenance cost is high in case of providing a personal digital assistance between the buyer and seller (Company) as there should be more computers, etc., to give a service like that is one of the demerits.

Thus, some of the advantages and disadvantages of technical advancements for the facilitation of buyer-seller communications is briefly discussed.