In: Operations Management
Which of the following answers fits this description? A(n) ____________ is the primary visual DNA of your company's branding, though it can also reference grammar, tone, word usage and point of view. Essentially, it's a document that describes, defines and presents examples of what your brand looks like in various visual media such as print, Internet and broadcast. Question 1 options: brand guide none of the above branding guidelines document all of the above brand style guide
It is talking about the "brand style guide". But the same can be termed as "brand guide" or "branding guidelines document". So, "all of the above" may be selected.
It depicts how a brand looks like (i.e. the visual effect) in various communication channels and media such as newspaper, TV, social media, and digital ads.