In: Economics
Ad Slots
Suppose that the broadcaster knows the demand for ad slots (Q) of a sports program is: P = 1030 − 5Q, the marginal cost is given by: MC = 30, and total cost is given by: T C = 30Q.
a) Find the profit-maximizing quantity.
b) Find the profit-maximizing price.
c) Suppose that the league can sell these rights at auction to many broadcasters. Up to how much will the broadcasters bid at the auction?
Revenue = p*q
revenue= (1030-5q)*q
revenue = 1030q-5q2
marginal revenue =
marginal rvenue= 1030-10q
profit maximisation means
MR = MC
1030-10q=30
10q=1000
q=100
b) putting q in equation we get
p= 1030 - 5*100
p=1030 - 500
p=530
c) broadcasters will bid at the price upto maximised profit
so
total revenue = 530 *100 = 53000
total cost = 30*q = 30 *100 = 3000
so profit max = 53000-3000 = 50000
so they will bid at maximum 50000