In: Economics
Suppose the elasticity of demand for your parking lot spaces, which are located in a downtown business district, is –1.8, and the price of parking is $11 per day. Additionally, suppose that your MC is zero, and your capacity has been 80% full at 9 AM each day over the last month.
Since demand is ( ELASTIC, INELASTIC, OR UNIT ELASTIC) , and the lot is below capacity, (INCREASED, DECREASED, OR UNCHANGED) is the optimal pricing strategy.