In: Economics
Suppose a business firm faces the following demand equation: Q = 40 – 0.5P. Marginal cost is MC = $20. Now suppose the firm decides to offer quantity discount by selling the product in bundles of 10 units.
a. What is the maximum price that the firm can charge for the first 10 units, for the second 10 units, and for the third 10 units? Now compute the revenue and cost of selling the three bundles (a total 30 units) .
b. Which pricing strategy (quantity discount or two-part) is more beneficial to the business? Why?
b. Which pricing strategy (quantity discount or two-part) is more beneficial to the business? Why?