Question

3.1 Explain how each of the five evaluation factors for a secondary source influences its management decision making value.

a Purpose

b Scope

c Authority

d Audience

e Format

Answer 1

Answer:-

(A) A sources purpose define the likely bias of the material provided by the source. It the sources advocates a specific position (enlightenment) so it is likely to biased in the direction of that position. Sources designed for entertainment takes A poetic license with their material to insure the material is entertaining. Serious information would be suspect if it comes form a clearly biased or solely entertaining source

(B) A source's scope indicates the time frame and range of material presented by the site. A site designed to provide current highlights would not provide the detail needed by many exploratory searches deigned to enlighten the researcher. But such A source might to be a portal to other richer and more comprehensive sources.

(C) A sources authority indicate to the degree to which primary versus secondary data sources are reported and the credentials and reputation of the authors of the material in that particular source. This criterion is to be especially important in a web source where anyone can post anything.

(D) A sources audience indicates for the whom the information was to be collected. A source designed for children might be written at too low a level to be useful for the serious business researcher. A sources written for members only might provided too narrow a scope to be of use in solving a more comprehensive problem.

(E) A sources format is related to how the information is related: narrative prose,charts, Table linked to detailed data. The more organized the format then the easier the source is to use and so the more value it has for the serious business researcher