Which of the following is described as restrictive agreements between firms at different levels in the...

Which of the following is described as restrictive agreements between firms at different levels in the marketing chain?

a. vertical restraints

b. horizontal agreements

c. tying contracts

d. per se rules

Solutions

Expert Solution

Answer a. vertical restraints

Vertical restraints are competition restrictions in agreements between firms or individuals at different levels of the production and distribution process. Vertical restraints are to be distinguished from so-called "horizontal restraints", which are found in agreements between horizontal competitors.

jeff jeffy answered 1 year ago

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