how important is market analysis in a public health business plan?

Expert Solution

The healthcare industry is all about serving people and providing them with the best level of care. The patients are at the heart of these services, and the best way to understand their needs and concerns better is by taking their opinion into consideration through market research.

Its importance are like understanding the evolving healthcare policies and tracking regional market developments.

- Making health care workers prosperous rather than only surviving.

- Making right insight which make brand message far more credible and valuable to the consumer base.

-Organizations can analyze and understand a patient’s experience by engaging with them while they receive treatment.

- To create realistic budget.

-Learning what the primary caregivers of a patient look for during the caregiving process.

-The cultural, structural, and environmental influences on health and health care in the target market.

Healthcare research mandates to seek the opinion of healthcare professionals, but the research organization should be adept in taking the right sample. More important than the sample is the ability to know if the chosen healthcare professional will have substance in their opinion for the research.

Nightingale answered 2 years ago

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