Question

1. Identify the last two items (consumer goods and durable goods) you purchased. Alternatively, select any two items you purchased during the last two months. Choose diverse items and analyze each item in terms of the following factors:

a. Why did you buy that item? How did you decide what to get?

b. What attributes proved most important in narrowing your choices?

c. Where did you get your information about the item?

d. Where did you go to buy the item?

e. In what kind of market did you make your purchase?

f. Where did the money come from for your purchase?

g. How much did you pay for the item, and how did you pay for it?

h. How would you rate your satisfaction with your purchase?

   i. If or when you purchase that type of item again, what might you do differently?

Answer 1

Consumer goods are the goods purchased by customer for the purpose of consumption not for resale ,it is also called as final good

Consumer goods are 3 types

1. Durable goods

2. Non durable goods

3. Soft goods .

Durable goods are in the part of consumer goods , durable goods means the life of the good is long lasting , need not to buy frequently.

The two items I purchased in last 2 months are 1.mobile 2. Watch

(a) these two items purchased for my self consumption , I decided to buy those items when I need their presence.

(b) technological attributes .

(c) in the internet .

(d) I purchased the item in online.

(e) wholesale type of market.

(f) with my earnings from part time job.

(g) I paid for mobile $172 & for watch $25 ,through debit card.

(h) i would like to rate 4 out of 5 points .

(I) I will never purchase same item , but It is a consumer good so every one need it so will purchase the same from different brand(with more specifications).