Question

Analyse Impossible Foods external microenvironments, in terms of supplier/distribution relationships, customer relationships, etc.

Note: Impossible Foods Inc. is a company that develops plant-based substitutes for meat products

Answer 1

Impossible foods is currently operating in a niche segment where the company aims to find the proper substitute of the animal / meat food compliments with the plant based organic substitutes . as such the main challenge faced by the company are to

· Maintain the same taste

· Maintain the level of nutrients in the substitute food

· Create an exciting experience for the customers

· Provide an organic and chemical free substitute of plant based products

Microenvironment analysis

This analysis incudes all the factors that are involved in the immediate business operations of Impossible foods which directly impacts the daily business operations proper organizational planning at the microenvironment level Is essential for the sustainable operations of the business .

a) Customers

The integral part of the microenvironment for the business . Americans are the main customer based for this company and as such the prime consumption pattern for the people of US is the target microenvironment variable for the company . Non veg burgers , fries and replacement of bacon based fast food is the critical challenge for the company .

b) Employees : This micro environment variable is curricula form the internal point of view as employs are the main line for the operation so def. the daily business at all the levels

· Brining the best quality to the customers

· Engaging the customer value with the company

· Ensuring the customer base for impossible foods

c) Supplier Distributor Channels – The supplier and distributors works together to integrate the logistics and supple chain needs for the business

· Automated inspections of food quality is ensured by the distributors before the final delivery to the customers

· Suppliers in-house maintain the quality and the excellence of the raw materials and ingredients used in the process for the manufacturing

· Rapid scaling production in order to meet the seasonal demands

· Live temperature controlled logistics enabled by the distributors help in the maintaining the quality throughout the process of distribution until the final customer

d) Competitors :L Among the competitiors the biggest fast food giants like the Burger King Taco bell falls under this segment. While with the health conscious and vegan based approach , customers are turning their interest into impossible foods , the company still has to maintain an accommodative or collaborative stance to maintain a healthy competitive environment for the business operations .

The growth of impossible foods is accelerating at a tremendous pace as the sales rebounds after the covid pandemic and there is a surge in the volume of the orders . Impossible good holds a firm goal to transform and revolutionize the global food system that it is not impossible to have alternative vegan choices based on organic substitutes without compromising the taste and the nutritional values of the foods

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