Question

Kankakee Cosmetics Company is planning a one-month campaign for December to promote sales of one of its two cosmetics products. A total of $144,555 has been budgeted for advertising, contests, redeemable coupons, and other promotional activities. The following data have been assembled for their possible usefulness in deciding which of the products to select for the campaign:

1		Moisturizer	Perfume
2	Unit selling price	$55.19	$59.44
3	Unit production costs:
4	Direct materials	$9.03	$13.90
5	Direct labor	3.00	4.91
6	Variable factory overhead	3.05	4.91
7	Fixed factory overhead	6.08	3.95
8	Total unit production costs	$21.16	$27.67
9	Unit variable selling expenses	16.02	14.92
10	Unit fixed selling expenses	12.02	5.95
11	Total unit costs	$49.20	$48.54
12	Operating income per unit	$5.99	$10.90

No increase in facilities would be necessary to produce and sell the increased output. It is anticipated that 22,000 additional units of moisturizer or 20,000 additional units of perfume could be sold from the campaign without changing the unit selling price of either product.

	Required:
1.	Prepare a differential analysis as of November 2 to determine whether to promote moisturizer (Alternative 1) or perfume (Alternative 2). Refer to the lists of Labels and Amount Descriptions for the exact wording of the answer choices for text entries. For those boxes in which you must enter subtracted or negative numbers use a minus sign. If there is no amount or an amount is zero, enter "0". A colon (:) will automatically appear if required.
2.	Determine whether to promote moisturizer (Alternative 1) or promote perfume (Alternative 2).
3.	The sales manager had tentatively decided to promote moisturizer estimating that operating income would be increased by $73,445 ($10.90 operating income per unit for 20,000 units, less promotion expenses of $144,555). The manager also believed that the selection of perfume would reduce operating income by $12,775 ($5.99 operating income per unit for 22,000 units, less promotion expenses of $144,555). State briefly your reasons for supporting or opposing the tentative decision. 1. Prepare a differential analysis as of November 2 to determine whether to promote moisturizer (Alternative 1) or perfume (Alternative 2). Refer to the lists of Labels and Amount Descriptions for the exact wording of the answer choices for text entries. For those boxes in which you must enter subtracted or negative numbers use a minus sign. If there is no amount or an amount is zero, enter "0". A colon (:) will automatically appear if required. Differential Analysis Promote Moisturizer (Alternative 1) or Promote Perfume (Alternative 2) November 2 1 Promote Moisturizer Promote Perfume Differential Effect on Income 2 (Alternative 1) (Alternative 2) (Alternative 2) 3 4 5 6 7 8 9 10 2. Determine whether to promote moisturizer (Alternative 1) or promote perfume (Alternative 2). Promote perfume Promote moisturizer The company is indifferent since the result is the same regardless of which alternative is chosen. 3. The sales manager had tentatively decided to promote moisturizer estimating that operating income would be increased by $73,445 ($10.90 operating income per unit for 20,000 units, less promotion expenses of $144,555). The manager also believed that the selection of perfume would reduce operating income by $12,775 ($5.99 operating income per unit for 22,000 units, less promotion expenses of $144,555). State briefly your reasons for supporting or opposing the tentative decision. The sales manager’s tentative decision should be . The sales manager   considered the full unit costs instead of the differential (additional) revenue and differential (additional) costs. An analysis similar to that presented in part (1) would lead to the selection of   for the promotional campaign because this alternative will contribute   to operating income than would be contributed by promoting .

Answer 1

1.Differential Analysis:

	Promote Moisturizer	Promote Perfume	Differential Effect on Income
Sales	1,214,180	1,188,800	25,380
Less: Variable Costs
Direct materials	198,660	278,000	79,340
Direct labor	66,000	98,200	32,200
Variable factory overhead	67,100	98,200	31,100
Unit variable selling expenses	352,440	298,400	-54,040
Net Benefit	529,980	416,000	113,980

2.The company should promote moisturizer (Alternative 1), since it will lead to higher benefit.

3.The sales manager decision is INCORRECT. He HAS considered full cost instead of differential revenue and differential costs. An analysis similar to part 1 would lead to selection of Moisturizer for the campaign because this will contribute MORE to operating income than would be contributed by promoting PERFUME.

Please note that in part 3, the number have been interchanged for perfume and moisturizer. You must have typed incorrectly. The question has been solved assuming question 1 has been posted correctly.