Question

A. In your own words, assess the process of international strategy, competencies, planning, and international competitive advantage.

B. In your own words, share an example of an ethical dilemma that can occur within the international business environment. Do not repeat examples from the textbook.

NO Plagiarism

Answer 1

A.

An international strategy can be understood as the set of processes and action plans that a company will implement to achieve its objectives in an external market.

An organization decides to internationalize its activities with the objective of conquering a different market that can bring different competitive and financial benefits to the company.

To be successful, the organizational strategy must comprise the set of requirements that must be followed to include itself in a different market, such as, for example, the set of policies that will guide the operation of the business.

In addition, it is necessary to plan its activities in such a way that they are in line with the fundamental requirements of the country, such as multicultural norms, values, tastes, preferences, etc.

Companies generally use internationalization as a competitive strategy, since this can be an effective means of reducing costs, due to the cheaper labor and the less bureaucratic process. A well-positioned brand also guarantees a differential that adds to the ease of an organization being successful in the process of conquering new markets.

B.

1.

The SS United States was one of the most luxurious cruise ships of the 1950s. In the 1990s, the company decided to have it refurbished which required removing asbestos from the vessel. Conducting the task under US strict worker safety norms had a cost of $100 million. The company decided to outsource the job in Turkey, where the cost was only $2 million. Since finally the Turkish authorities would not allow it for fear that workers would get cancer, the ship was towed to the Russian port of Sevastopol, where asbestos were removed for even less, thanks to even lower standards in worker safety.

2.

More recently, Google accepted the Chinese government’s request to censor keywords like Tiananmen Square and Dalai Lama in its search engine. The CEO Eric Schmidt stated: “I think it is arrogant to enter a country where we are starting our operations and tell the country how to govern itself”

3.

US tobacco executives had to decide how to market tobacco in Egypt, where the minimum legal age to buy cigarettes is 14. Should the company use the home standard (abstain from marketing tobacco to people under 18) or the host standard? Is the 14-year-old threshold from Egypt below some global minimum or the result of cultural preferences about the age at which people should be responsible for choosing whether to smoke or not?

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