In: Economics
Much of what is happening in the health care sector is based upon and driven by ‘competition.’ Should competition among health care organizations (e.g. hospitals, physicians, integrated health systems, and managed care plans) be restrained and regulated by government policy? Use concepts, principles, and material about policy and economics to argue in favor of and then in opposition to that type of policy.
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competitin
In all industries, competition among businesses has long been
encouraged as a mechanism to increase value for patients. In other
words, competition ensures the provision of better products and
services to satisfy the needs of customers This paper aims to
develop a model that can be used to empirically investigate a
number of complex issues and relationships associated with
competition in the health care industry.
Within the health care industry, competition impacts several
relational perspectives; with numerous studies reporting the impact
of increased competition. For example, several studies have
examined the relationships between competition and quality of
health care (Zwanziger and Melnick, 1996; Enthoven, 1993; Kassirer,
1995; Chassin, 1997); between competition and health care system
costs (Robinson and Luft, 1985; Robinson and Luft, 1987; Robinson
and Luft, 1988; Zwanziger and Melnick, 1996; Zwanziger and Melnick,
1988; Robinson, 1991); and between competition and patient
satisfaction (Miller, 1996; Brook and Kosecoff, 1988). These
studies show that competition is capable of increasing value for
customers over time. Quality and process improvements lead to
decreased costs, which in turn results in increased customer
satisfaction. This paper reviews relevant literature and develops a
model that can be used to empirically investigate a number of
complex issues and relationships associated with competition in the
health care industry. Specific consideration is given to the impact
of competition, in the context of a volatile external environment,
on the health care organization’s strategic mission and goals and
its internal environment in terms of health care quality and health
care system costs, and how these relate to customer satisfaction.
While there are different types of customers within a health care
system, we limit discussion of customers to patients.
This research attempts to provide direction for the advancement of
knowledge and practice in the field based on a number of
considerations: first, it is possible to provide a more consistent
definition of competition in health care in relation to patient
satisfaction; second, it is important to identify and understand
the mechanism of competition in the health care industry if premium
services and products are to be offered to patients; third, it is
possible to apply theories, concepts, and principles from other
disciplines to gain insight concerning competition in health care;
and fourth, there is a need for greater comprehension in
delineating the impact of increased competition via the use of a
more precise definition as well as the knowledge from other
disciplines.
This paper also reviews relevant literature on the impact of
competition, particularly in regards to system costs, quality of
care, and patient satisfaction; presents and discusses a research
model of competition and patient satisfaction in health care with
propositions for empirical research; and suggests directions for
future research and practice. The theoretical basis for this model
takes a system approach to understanding the relationship between
competition and patient satisfaction that recognizes the external
environment as the catalyst for increased competition in the health
care industry. Governmental regulations, political dynamics,
changing social and demographic characteristics and ever-advancing
technology are driving a major shift in the health care industry
resulting in the disintegration of health care networks and
intensified competition and cost pressures.
no, there should be compitation in health care organizations
because based on compitation the organization provide best quality
to the patients ,regulations should be on the organizations which
are not providing proper fecility
Traditional competition in health care involves one or more
elements (e.g. price, quality, convenience, and superior products
or services); however, competition can also be based on new
technology and innovation. A key role of competition in health care
is the potential to provide a mechanism for reducing health care
costs. Competition generally eliminates inefficiencies that would
otherwise yield high production costs, which are ultimately
transferred to patients via high health service and delivery
costs.
The first component is comprised of individuals who provide health
care (e.g. physicians and other practitioners) The second component
is comprised of the organizations that provide health care services
(e.g. hospitals, hospital systems, or other health services
organizations) The third component comprises organizations that
provide health care financing and insurance and health care plans
(e.g. health management organizations (HMO), preferred provider
organizations (PPO), and various insurance companies).
Measurement of health care competition
Baker (2001) discusses five important conceptual issues in
measuring competition in health care markets including the
identification of products offered, market areas, selecting a basic
measure, considering forces that modify competitive dynamics, and
accounting for managed care. There is a concomitant increase in
competition as the number of firms increase. Competition is
measured by carefully identifying the products and/or services as
well as firms which offer these products and/or services,
identifying the relevant geographical market area (e.g.
metropolitan statistical areas (MSAs)), and selecting a basic
measure of competition.
Concepts of service quality and patient satisfaction
Experts have struggled for decades to formulate a concise,
meaningful, and generally applicable definition of the quality of
health care. For example, Palmer et al. (1991) defined quality of
health care as “the production of improved health and satisfaction
of a population within the constraints of existing technology,
resources, and consumer circumstances.” For physicians, quality of
health generally involves a technical and a physician-patient
interaction.
Measuring quality and satisfaction
The primary means of assessing how patients feel about the care
they receive in a health care setting is measurement of patient
satisfaction. Measuring satisfaction also serves as an important
tool for quality audit and improvement in all types of health care
organizations. Patients sometimes (or always) have different views
from the health professionals when judging the quality of care and
services. It is essential to realize the needs of the patients and
collect information on services delivery and operations from a
patient’s perspective. The results of a patient satisfaction survey
can be used to further improve care management and promote the
quality of patient outcomes.
Competition and patient satisfaction: research model and
propositions
This section proposes a research model of competition and customer
satisfaction in health care with implications for empirical
research. The model depicts customer satisfaction as an outcome
measure directly dependent on competition, and indirectly through
quality of care and health care systems costs, which themselves are
directly dependent on the organization’s strategic mission and
goals. The organization’s strategic mission is viewed as mediating
the relationship between competition and customer satisfaction and
the patient’s perceived performance and expectations are viewed as
moderating the relationship between quality of care and health care
systems costs and patient satisfaction.
competition among hospitals tends to increase differentiation,
whereas higher financial PPS pressure is associated with increased
specialization;
hospitals tend to adopt some high visibility services offered by
their competitors while filling market niches selectively overall;
and
the cost savings expected for specialization may prevail only for
narrowly defined services.
some regulations by government policy
Current regulatory policy concerning health care professionals is
based on the assumption that the market for health care services
fails because consumers do not have full information about the
quality of services these professionals provide. As a result, some
professionals may exploit consumers by providing lower-quality
services. Economic theory suggests that in the absence of
regulation, some health care professionals may provide low-quality
services at high-quality prices to uninformed consumers.
The current policy trends in the market for nonphysician
professionals' services leave existing regulations in place for
better or for worse, attempt to correct the basic market failure
due to asymmetric information by collecting and publishing
comparative quality information, and stimulate competition by
increasing the number of nonphysician professionals eligible for
direct insurance reimbursement.