In: Operations Management
Browse the California Health Insurance Exchange Website, Covered CA: http://www.coveredca.com/. States are supposed to make these websites user friendly. Do you think this website is appropriate for a person who reads at the eighth grade level (the typical public health standard)? If yes, why? If not, how do you think this can be improved to help people select the best insurance option for them? Compare and contrast to Iowa's website.
Yes .The website design and language they have used is so simple that an eight grade level can also understand and easily follow.Seoerate tabs are given for to go and eead more about their services , various insurance and medium car plans, customer service helplines etc.
They can make the insurance plan options much more simpler by rate bracket options where customers can give the range of premium they could able to pay for an year and.evaluate the plans available .In addition to that options like auto insurance plans by giving customer information like ( number of members, age group , annual income, hisotry of diseases etc) and the website through their algorithm can suggest the best plans by customized way.
Lowas website is also similar in terms of feature while they have differentiated their insurance in the main page itself . But the deep dive information features are better in coveredca website.