In: Economics
1. Do a five-force analysis for the camera industry. Is it an attractive industry?
Porter's Five Competitive Forces - the digital camera industry
Analyzing Porter's Five Competitive Forces are useful to judge
an industry's long-term attractiveness at a point of time. These
five forces are rivalry among present competitors, threat of new
entrants into the industry, the bargaining power of suppliers, the
bargaining power of buyers, and the threat of substitute products.
Moreover, Porter's Five Competitive Forces explains why some
industries are more profitable than others. Analyzing an industry
by using Porter's five competitive forces is the first step to do
for the people who want to invest or enter the industry.
1. Rivalry Among Present Competitors - Rivalry
occurs among companies that product similar products and it is more
likely to occur when one competitor tries to improve its standing.
Therefore, the greater the competitive rivalry in an industry, the
less attractive it is to current players or people who are planning
to enter.
Digital Camera Industry - Rivalry is high
because many well known brands such as Cannon, Sony, and Olympic
are the dominant players of the industry. And these competitors are
trying to differentiated their products through new features and
functions. Rivalry is really unfavorable
in the camera industry.
2. Threat of New Entrants - Threat occurs when
competition is intense which means new competitors add capacity to
the industry and bring the need to gain market share. Once again,
the greater the threat of new entrants, the less will be an
industry’s attractiveness.
Digital Camera Industry - Threat of new
entrants is low. Since rapid pace of technological change, new
entrants will need large amounts of financial support to do
development and research. Therefore, threat of new entrants is low
and it is favorable for the camera
industry.
3. Bargaining Power of Suppliers - This
determinant is exercised through increased prices or more
complicate terms and conditions of sale. When there are limited of
suppliers, this factor will be more crucial. Thus, the greater the
bargaining power of the key suppliers to an industry, the less will
be the overall attractiveness of the industry.
Digital Camera Industry - Supplier power
is medium in the camera industry because number of suppliers are
limited due to the fulfillment of government requirements for
electronic products. Under this forces, camera industry is
moderately unfavorable.
4. Bargaining Power of Buyers - This force is
based on customers' efforts to look for reduced prices, improved
product quality, and added services which all will affect
competition within an industry. The industry will be less
attractive when the greater the power of the customers served by an
industry.
Digital Camera Industry - Buyer power is
medium, which make the camera industry moderately
unfavorable. Customers have many choices to choose
from, so they can easily change their mind and buy camera from
other competitors.
5. Threat of Substitute Products - Substitutes are
alternative product types that perform almost the same functions as
the original product. Substitute products are limiting the ability
of the industry to charge the product and constrain the profit of
an industry. Same as all other forces, when the threat of
substitute products is high, the attractiveness of the industry
will decrease.
Digital Camera Industry - Threat of
substitutes is medium. Many people like to use cellphone as a
photograph device because the photograph functions of cellphones
are become more alike to actual digital camera. Lastly, threat of
substitutes is moderately unfavorable to
the industry.
Due to technology improvements and competitions between different
competitors already exist in the industry, four out of five forces
of the digital camera industry are unfavorable. Thus, the digital
camera industry is not attractive at this time.