Question

QUESTION – User Centric Approach CASE STUDY

Frontier’s challenge was to deploy flexible, branded, high-performance Wi-Fi and networking
services to commercial subscribers across more than 30 states— rapidly. To this end, reliable,
fast Internet connectivity has become a universal expectation. People assume they can be
online at small businesses, public buildings, outdoor spaces and venues ranging from airports
to arenas, hotels to branch offices, churches to RV parks, and hundreds of other places.
Providing seamless connectivity across the full spectrum of work/play/live applications is a
major revenue-generating opportunity for Communication Services Providers and Broadband
Operators, but only if they can make complexity disappear and shrink time-to-market
exponentially.
In order to eliminate the complexity of building its own managed networking and wireless
offerings from the ground up, Frontier Business turned to CommScope for a hosted, white
label, comprehensive carrier-grade solution. The CommScope Solution: a world-class solution
of ready-to-deploy technology and services CommScope was the best way for Frontier to
“deliver more, faster.” Its comprehensive, ready-to-go solution includesindustry-leading
technology like powerful Ruckus access points, wireless access controllers, ICX switches
firewalls and the CommScope Virtual Managed Edge. CommScope helped simplify the entire
process, from design, such as developing heat maps for optimal AP locations and switches,
through installation and integration. CommScope also managed the on-boarding process,
which involved incorporating hardware gear onto the hosted core, and setting up customized
user portals and admin dashboards for advanced analytics and reporting.
To eliminate the burden of dealing with different vendors for each component, CommScope
manages and monitors the networking platform. Proactive NOC-to-NOC support ensures
optimal uptime. In fact, problems are often resolved before the subscriber is even aware of
them. CommScope leveraged its unparalleled track record of enabling service provider
success, aligning itself to support Frontier’s business objectives. The result was the creation
of an expertly coordinated package of service components and software and hardware,
tailored to meet Frontier’s specific service performance and budget requirements.

Frontier is in the process of deploying CommScope managed Wi-Fi and managed networking
offerings to new and existing commercial customers in multiple market segments across a
footprint spanning 28 states. One important goal for the Telecom Provider is to move beyond
business relationships that are based on one-time fees, and focus on “stickier” services with
monthly recurring revenue. Frontier now has managed Wi-Fi and networking solutions that
bring world-class capabilities and competitive differentiation. With CommScope helping to
deepen and expand the product portfolio, the door is now open for Frontier to provide new
branded offerings, such as cybersecurity services, at a reduced time-to-market.

[Adapted form https://www.commscope.com/globalassets/digizuite/62453-frontier-
managed-networks-cs-113957-en.pdf]

Answer the following questions based on the case study
1. Discuss the significance of Human Centred (HC) design concept for the company,
Frontier, in terms of complexity reduction and shrink time to market exponentially.

2. Analyse in terms of HC design concept why Frontier approached CommScope for its
WiFi and networking services over 30 states.

3. How has Frontier benefitted from CommScope design? Illustrate in light of the
human-centred design concept.

Answer 1

Answer of 1

the human-centered design focuses on people’s everyday thinking, emotions, and behavior. It is a creative approach to problem-solving that involves the end-user from the very beginning and places them at the center of the digital design process. Complexity reduced because no company thinks what user needs so they can easily design and the market also grows exponentially according to the demand of the user.

Answer of 2

HC design uses an approach that involves end-user and in today's time fast Internet connectivity has become a universal expectation and if any problem occurs then with CommScope it can resolve without knowing it to the user and that's why CommScope for wifi and internet connectivity in 30 states.

Answer of 3

Frontier is in the process of deploying CommScope managed Wi-Fi and managed networking
offerings to new and existing commercial customers in multiple market segments across a
footprint spanning 28 states. CommScope is reliable and provides fast internet connectivity which every user wants