What are the challenges of conducting marketing research in
global markets. Provide examples of companies that failed to
conduct adequate research and failed in in their attempt to compete
successfully in foreign markets.
If market research is such a valuable element of marketing, what
drivers influence management's decision to not focus on it or have
limited financial support for it?
(250 words)
COVID-related externalities. Provide a brief definition
of the concept of externality. Provide a few examples from the
ongoing pandemic where externalities are present. Suggest specific
public policy measures to address such externalities.