Question

Caesars​ Palace® Las Vegas made headlines when it undertook a​ $75 million renovation.

In​ mid-September 2015, the hotel closed its​ then-named Roman​ Tower, which was last updated in​ 2001, and started a major renovation of the 567 rooms housed in that tower. On January​ 1, 2016, the newly renamed Julius Tower​ reopened, replacing the Roman Tower. In addition to renovating the existing rooms and suites in the former Roman​ Tower, 20 guest rooms were added to the Roman Tower. With the renovation​ completed, Caesars expects the Julius Tower room rate to average around $149 per night. This​ increase, a $25 or​ 20.2% increase,​ reflects, in​ part, the room improvements. Assume that the annual fixed operating costs for the Julius Tower in Caesars​ Palace® Las Vegas will be $5,000,000. This amount represents an increase of​ $200,000 per year compared to​ pre-renovation. Also assume that the variable cost per hotel room night after the renovation is $27​; before the​renovation, the variable cost per room night was $20. The contribution margin per room night after the renovation is $122​; before the​ renovation, the contribution margin per room night was $129. The average hotel occupancy​ rate, in​ 2014, for Caesars Entertainment Corporation was​ 91.2%, according to its 2014 Form​ 10-K. By​ comparison, the average hotel occupancy rate in Las Vegas​ overall, for that same time​ period, was​ 86.8%, according to Stastia.com.

1. if Caesars has a target profit of $15,000,000​, how much sales revenue does the company need to make to achieve its target​ profit? ​(Round interim calculations to the nearest whole percent​ and/or dollar. Round your final answer to the nearest whole​ dollar.)

A. $42,153,444

B. $29,845,345

C. $24,390,244

D. $15,852,843

2. If Caesars has a target profit of $15,000,000​, how many rooms must the company occupy throughout the year in order to reach its target​ profit? ​(Round your answer up to the nearest whole​ room.)

A. $240,385

B. $134,229

C. $1122,951

D. $163,935

3. What is each​ room's contribution margin after the​ renovations?

A. $104

B. $122

C. $97

D. $129

Answer 1