Question

In: Accounting

Sox Shogun Hotel sold 2,000 rooms during the past month at an ADR of $70.00. During...

Sox Shogun Hotel sold 2,000 rooms during the past month at an ADR of $70.00. During this month, the ADR is increased by $7.00 and the total number of rooms sold is 1,900. What is the price elasticity of demand? What is the effect of the decrease in the #of rooms to the total room revenue for the Sox Shogun Hotel during this month?

Group of answer choices

$5,600 decrease

$6,300 increase

$6,300 decrease

$5,600 increase

Solutions

Expert Solution

Sox Shogun Hotel sold 2,000 rooms during the past month at an ADR of $70.00. During this month, the ADR is increased by $7.00 and the total number of rooms sold is 1,900

Percentage change in quantity demanded = 100/2,000

= 5%

Percentage change in price = 7/70

= 10%

price elasticity of demand = Percentage change in quantity demanded/Percentage change in price

= 5%/10%

= 0.5

Total room revenue in the previous month = Number of rooms sold x ADR

= 2,000 X 70

= $140,000

Total room revenue in the Current month = Number of rooms sold x ADR

= 1,900 X 77

= $146,300

Increase in total room revenue = 146,300 - 140,000

= $6,300

total room revenue for the Sox Shogun Hotel will increase by $6,300 during this month

Second option is the correct option


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