In: Accounting
Dewqas Limited has prepared the following profit analysis, for the current financial year:
Sales (150,000 units) $ 1,485,000 Variable expenses $ 712,500
Contribution margin $ 772,500
Fixed expenses $ 258,000
Profit $ 514,500
Management are considering a range of options to improve profitability. These options include reducing the selling price by $0.25 per unit and updating machinery and production methods. If machinery and production methods are updated, fixed expenses will increase by $76,000 per year and variable expenses will decrease by $1.40 per unit. However, management are concerned at the increased risk from changes to the level of operating gearing. If the selling price is reduced by $0.25 per unit, the number of units sold is expected to increase by 10%. There is no reason why management cannot reduce the selling price and update machinery and production at the same time.
Required:
| 
 Sales (units)  | 
 0  | 
 50,000  | 
 100,000  | 
 150,000  | 
 200,000  | 
| 
 Expected profit (no change)  | 
|||||
| 
 Expected profit (machinery & production methods updated)  | 
d) Based on your results to parts (a), (b) and (c), write a brief recommendation to management advising on the recommended course of action.
please answer a,b,c,d