In: Accounting
Michael’s Bicycles manufactures different types of bicycles: mountain, road, and youth. Sales of the road bikes have fallen. The firm is considering two options:
(1) drop the road bike line; or
(2) replace the road bike line with fat tire bikes.
Price and cost data are as follows:
Mountain |
Road |
Youth |
Fat Tire |
|
Price/unit |
$400 |
$1200 |
$120 |
$600 |
Variable cost/unit |
$300 |
$600 |
$75 |
$400 |
Total Fixed costs |
$3,000,000 |
$2,500,000 |
$500,000 |
$1,000,000 |
Number of units |
15,000 |
4,000 |
20,000 |
10,000 |
If the road bike line is dropped, 60% of the $2,500,000 fixed cost
is avoidable.
Required:
a) Calculate the increase or decrease on operating income, using relevant amounts only, for option 1. Be sure to indicate if the operating profits increase or decrease.
b) Calculate the increase or decrease on operating income, using relevant amounts only, for option 2. Be sure to indicate if the operating profits increase or decrease.
c) Which option is best? Identify one longer term strategic issue the firm should consider before making the final decision.
a)
Continue Road bike line [1] | Drop the road bike line [2] | Increase /(decrease) in income if road bike is dropped [2-1] | |
Sales | 1200*4000=4800000 | 0 | -4800000 |
less:Variable cost | 600*4000=-2400000 | 0 | 2400000 |
Fixed cost | -2500000 | -1000000 [2500000(1-.60 avoidable] | 1500000 |
Increase/(decrease )in income | -900000 | ||
Operating income will decrease by 900000 if Road bike is dropped.
b)
Continue Road bike line[3] | Replace the road bike line with Fat tire [4] | Increase /(decrease) in income if road bike is replaced [4-3] | |
Sales | 1200*4000= 4800000 | 600*10000=6000000 | 1200000 |
Variable cost | 600*4000=- 2400000 | 400*10000= -4000000 | -1600000 |
Fixed cost | -2500000 | -1000000 | 1500000 |
Operating income /(loss) | -100000 | 1000000 | 1100000 |
Operating income will increase by $ 1,100,000
c)Option 2 is Best as operating income will increase by 1,100,000
The firm should consider the market before introducing fat tire and replacing Road bike line .Whether existing production facilities are enough for production of fat tire or not.