Question

LHD Group ( international courier) has operations in USA, UK & CH.

On static revenues profits fell from $0.3m Half Year Apr – Sep 2007 to $1.500,000 loss for the following Half Year Oct 2007 to March 2008

Derive emergency action plan to bring Group back into profit. FYI First HY is normally 55% of annual revenue. The Board demands answers not requests for more research, detail.

Answer 1

Emergency action plan to increase the profit for international courier business :-

#1 Manage Your Drivers Efficiently

#2 Make Your Training Process Compact to Increase Courier Sale

#3 Focus on the Profits per Driver

#4 Only Hire Skilled Drivers

#5 Maintain Great Relationships to Encourage Referrals

According to a report, a referred client is 18% more loyal than a customer won by other means. Also, the lifetime value of new referrals is 16% higher than the average customer. This was indicated by the Wharton School of Business.

Referred customers even have a 37% higher retention rate than other customers. Moreover, a referred customer spends 200% more than the average customer. And, a referred customer can bring you a 25% higher profit margin!

So, can you leave out referral marketing from your courier sales plan?

Yet, referrals only happen when you have a great relationship with your customers. They must have a reason to take the risk of referring your services to others.

Below are some ways you can build a strong and fruitful relationship with your customers:

Foster Open Communication

Deliver on Expectations

Deliver Exceptional Service

Build Trust