In: Economics
explain what the prospect theory function is and how the rate of decline in utility for losses differs from the rate of utility increase for gains.
Also, explain two potential impacts of the prospect theory
Prospect theory in behavioural economic shows the decision
making of the people under the risky situation, where they used
cognitive psychology which explains the divergence of economic
decisions. The backward bending labour supply curve, asymmetric
price elasticities, tax evasion and cooperative movement of the
stock price and consumption were explained under this prospect
theory. Reference dependence, loss aversion, non linear probability
weighting and diminishing sensitivity to gain and loss are the
major psychological principles which used to evaluate the risky
alternatives existed in the market condition. Psychological traits
like over confidence, projection bias and the effects of limited
attention were explained under this theory. Here the losers and
gainers give preference for something which is greater than their
utility. The losers have greater emotional impact than gainers. The
investors are more aware and conscious about the loss, not the
gain. The losers were tried to evaluate the phase which compute the
utility based on the probability under certain outcomes. The losers
will get low level of utility than the gainers and this will remain
them as risk averse and they will get back from the given
investment programme.
This theory explained that the individuals are more concerned about
loss than gain. They will give more preference for loss activities
during the investment period. The investors will try to avoid risk
and uncertainty under the criteria of expected utility.