In: Economics
uppose that demand is given by qa = 32 – pa in Market A and by qb = 40 – pb in Market B where pi, and qi are price and output in market i = a, b, respectively. Marginal cost is constant and equal to 4. Fixed costs are zero.
b) . Find the profit maximizing prices, quantities and profit if the monopolist can price discriminate.
c) . Find the profit-maximizing price, quantity and profit if the monopolist cannot price discriminate. Determine whether it is more profitable to serve both markets or to serve only Market B.
b)
In case of price discrimination, monopolist will maximize profit in each market.
qa=32-pa
or pa=32-qa
Total revenue in market a=TRa=pa*qa=32qa-qa2
Marginal Revenue=MRa=dTRa/dqa=32-2qa
Set MRa=MC for profit maximization
32-2qa=4
qa=14 -----profit maximizing output in market a
pa=32-qa=32-14=$18 ----profit maximizing price in market a
qb=40-pb
or pb=40-qb
Total Revenue in market b=TRb=pb*qb=40Qb-qb2
Marginal Revenue=MRb=dTRb/qb=40-2qb
Set MRb=MC for profit maximization
40-2qb=4
qb=18 ----profit maximizing output in market b
pb=40-qb=40-18=$22 ----profit maximizing price in market b
Profit=TRa+TRb-MC*(qa+qb)
Profit=18*14+22*18-4*(14+18)=$520
c)
qa=32-pa for pa32 or qa=0 for pa>32
qb=40-pb for pb40 or qb=0 for pb>40
Combined demand is given by
q=(qa+qb) p32
q=72-2p for p32
q=qb for
q=40-p for
q=0 for p>40
Let us consider
q=40-p for
We have calculated in part b that profit maximizing price is $22, So, we ignore this function.
Let us consider
q=72-2p for p32
On rearranging we get
2p=72-q
p=36-0.5q
Total Revenue=TR=p*q=36q-0.5q2
Marginal Revenue=MR=dTR/dq=36-q
Set MR=MC for profit maximization
36-q=4
q=32 ----profit maximizing output
p=36-0.5q=36-0.5*32=20 ----profit maximizing price
Profit=TR-TC=20*32-4*32=$512
In case of uniform pricing policy, we can see that it is more profitable to serve both markets